Case study · Site build · Executive HR advisory
An email. An intake form. A launched site.
Sean Gallagher told us what he does in one email and one intake form. Our developers built the site from that and launched it in under 30 days.
359
Keywords competitors ranked for, Sean for none
3 / 7
Delivered in the portal
<30
Days to launch
The problem
Where it started
Sean Gallagher runs Momentum Partnership Group, advising CEOs on people architecture, compensation and talent systems. He didn't need a discovery workshop. He needed a site that sounded like him and turned visitors into conversations.
What we built
What changed
No kickoff deck. No six-week discovery. An email conversation, one intake form (his bio, services, photos and voice in one pass), then our developers built structure, copy and pages from the intake, not a template. Five focus areas, each with its own page: People Architecture, Compensation & Rewards, Talent Systems, Strategic HR Leadership, Advisory & Critical Moments. A clear point of view on where growth starts to outpace structure, with Sean front and centre. His own intake form now sits on his site: name, email and what's going on, straight to Sean.
01 · Input
Everything we needed, in Sean's words.
One email: Sean's own description of the business. One intake form: our standard form, filled out by Sean. Then the portal: competitive, content audit and AI visibility delivered before a page was designed.
02 · The portal
359 keywords competitors rank for. Sean ranked for none of them.
Leadership development, executive coaching and leadership training terms where a relevant competitor held the #1 organic spot and Momentum didn't appear at all. The go-after list: net-new keywords, shallowest competitor first. The competitive report closed with its recommended next step: a positioning audit.
03 · Launch
A point of view, not a service list.
Home, How We Work, five Where We Focus pages, About Sean and Contact. Built around where growth starts to outpace structure, with Sean front and centre. His own intake form now sits on his site: name, email and what's going on, straight to Sean.
The portal
3 of 7 delivered.
Momentum Partnership works from the same portal our team does. Delivered nodes are solid; the next ones are outlined. Hover a node to trace what feeds it.
The seven deliverablesThe build
3 / 7 delivered · Momentum Partnership
Results
359
Keywords competitors ranked for, Sean for none
3 / 7
Delivered in the portal
<30
Days to launch
Your turn
Start with the roadmap.
Built by our developers. Marketed every week. Live in under 30 days.
7
Deliverables
<30
Days to live
$2k
Services from