Case study · Site rebuild · Fractional operations

Every report ends in what's next.

Prism+Spire worked through the portal. Each report closed with a next step, and those became the site rebuild and the content to go with it.

Reports worked

Site rebuild, shipped

Green

Core Web Vitals at launch

Prism+Spire · live

prismandspire.com, rebuilt: 'The call you make before you hire a COO'

The problem

Where it started

The old prismandspire.com: a template with stock photos, a generic headline, and an About section where the main image didn't even load. Nothing for search or AI to cite.

What we built

What changed

Prism+Spire worked through CRO, content gap, AI visibility and audience reports in the portal. Every report ends with 'what's next': the one move it recommends, and the service that delivers it. Those next steps became the work: a full site rebuild on Next.js and Vercel, conversion-first, Core Web Vitals in the green at launch, analytics wired before traffic hits, and the content to go with it. 'The call you make before you hire a COO.'

See it live What we build

00 · Before

A stock photo and a broken image.

The old prismandspire.com: a template hero with a stock photo, a generic headline, and an About section where the main image didn't even load. Nothing for search or AI to cite.

The old About section with a broken image

01 · The portal

Reports that point somewhere.

Every report in the portal ends with 'what's next': the one move it recommends, and the service that delivers it. AI visibility → site rebuild: structured data, entity signals and content architecture LLMs can parse. Content gap → content creation: the posts, landing pages and scripts the gap analysis identified.