Personal
One brand that needs to know where it stands.
$50/mo
Billed annually · $600/yr
- 3 deliverables
- 1 brand · 1 user
The portal
Get your reports. Know exactly what to fix.
Seven deliverables, in a fixed order. Competitive analysis comes first and feeds the four audits. The audits feed the content gap. The content gap and the CRO audit feed channel optimization. Nothing ships out of order.
7
Deliverables, fixed order
- Inputs · Discovery
- Stage 1 · Audits
- Stage 2 · Channels
In sequence
Seven deliverables. Fixed order.
Each one answers a question the previous one raised. Here is what every deliverable answers, what lands in the portal, and what it unlocks.
01
Inputs · Discovery
Competitive analysis
Comp positioning matrix and category boundary.
What it answers
Who search engines and AI answers trust in your category, and where you stand against them.
What lands in the portal
A positioning matrix, the category boundary, and every move ranked by impact and effort.
Unlocks Content audit, CRO audit, AI visibility, Technical SEO
Competitive analysis · 17 slides
02
Stage 1 · Audits
Content audit
What's on the site, what's thin, what to rebuild.
What it answers
Which pages are thin, which are generic, and which are missing the keywords and AI readiness buyers look for.
What lands in the portal
A page-by-page review with fixes in priority order.
Fed by CompetitiveUnlocks Content gap
03
Stage 1 · Audits
CRO audit
Forensic funnel audit. Top three fixes in 30 days.
What it answers
Where visitors drop off and why.
What lands in the portal
The top three conversion fixes for the next 30 days.
Fed by CompetitiveUnlocks Channel optimization
04
Stage 1 · Audits
AI visibility
How LLMs cite and rank the brand.
What it answers
How often ChatGPT, Claude, Gemini, Perplexity, Grok and Google AI Overviews name your brand, and which sources they pull from.
What lands in the portal
A GEO playbook: where to spend the next 60 days to get cited.
Fed by CompetitiveUnlocks Content gap
AI visibility · the next 60 days
05
Stage 1 · Audits
Technical SEO audit
Crawl, index, speed and schema.
What it answers
What stops search engines and AI crawlers from reading your site properly.
What lands in the portal
Crawl, index, page speed and schema issues, with the fix for each.
Fed by CompetitiveUnlocks Content gap
06
Stage 1 · Audits
Content gap
Queries competitors win that you don't.
What it answers
Which buyer questions competitors answer and you don't.
What lands in the portal
Difficulty-scored content opportunities, each with a brief and a publishing order.
Fed by Content audit, AI visibility, Technical SEOUnlocks Channel optimization
07
Stage 2 · Channels
Channel optimization
Where to place ads and what to spend: Meta, Reddit, Google, LinkedIn.
What it answers
Where your buyers actually spend time, and what it costs to reach them there.
What lands in the portal
A placement and spend plan for Meta, Reddit, Google and LinkedIn.
Fed by CRO audit, Content gap
Recommendations · the order to ship
The graph
Every node knows what feeds it and what it unlocks.
This is the same graph you work from in the portal. Delivered nodes are solid green. Available nodes are outlined. Hover or tap a node to see what it needs and what it opens up.
Get your reportsHer roadmap
3 / 7 delivered · Abigail Echols
Delivered Available
Inside the portal
What a deliverable looks like
Real pages from a real client's portal. Not a mockup.
Competitive
The investigation
Competitive analysis for Abigail Echols. Who owns the field, and where the winnable ground is.
AI visibility
The prioritisation
Every recommended move plotted by impact and effort. Quick wins first.
Recommendations
The order to ship
What to do first, second and third, with voice feedback on every page.
Pick a plan
Three plans. Billed annually. No sales call.
Business
Full roadmapTeams working the whole roadmap, CRO through ad placement.
$150/mo
Billed annually · $1,800/yr
- All seven deliverables
- 5 brands · 10 users
Agency
Agencies running roadmaps for their own clients.
$300/mo
Billed annually · $3,600/yr
- All seven deliverables
- 25 white-label sites · 10 users
- Your logo on every deliverable
Questions
How the portal works
01Why do the deliverables run in a fixed order?
Because each one needs the one before it. Competitive analysis sets the category and the competitors. The four audits run against that. The content gap is built from the audits. Channel optimization needs the CRO audit and the content gap to know where ads pay off. Skipping a step means guessing.
02Do I need to talk to anyone?
No. Drop your URL, pick a plan and the portal starts delivering. Talk to us when you want us to build.
03What do I actually get in the portal?
Each deliverable is a set of pages you can explore, share and come back to: the investigation, the findings, the recommendations ranked by impact and effort, and what's next. You can leave voice feedback on any of them.
04Why is there no free plan?
Every deliverable is real work against your site, your competitors and the AI answers your buyers see. It isn't a preview.
05Can you build the fixes?
Yes. Services start at $2,000 and are scoped from your portal deliverables, so there is no second discovery phase.
Your turn
Start with the roadmap.
Built by our developers. Marketed every week. Live in under 30 days.
7
Deliverables
1
Fixed order
0
Sales calls