Case study · Brand & creative · Clinician-guided care

From native filler to a creative system.

From native Taboola units to a paid creative system built for clinician-guided care. Off Shopify, onto a storefront they own.

1.1s

Load time

+38%

Checkout conversion

Platform fees

EmbraceRx · in progress

EmbraceRx social ad unit, 'Support you can feel'

The problem

Where it started

EmbraceRx offers medically supervised care at home. Their reports mapped who wins AI answers in telehealth: 14 categories with difficulty scores, 40+ content opportunities across 6 priority categories, 3 AI platforms plus Google organic and paid. Behind it, a templated Shopify store with a generic checkout, and paid creative that ran as one native template on Taboola: five ads, one layout, the same checklist and button on every one.

What we built

What changed

A custom storefront with its own checkout, funnels and patient onboarding, on a platform they own. Then the creative rebuilt as a system: square social units with a price anchor, a real-life photo, a clear button and the eligibility line on every ad, and the same message sized for every standard display placement. One offer. One action.

What we build

01 · Old