Case study · Site rebuild · Real estate, Seattle

Leads that don't come from Zillow.

Seattle broker who wanted leads that don't come from Zillow. Audits, two full concepts, she picked B.

0.0%

Visibility before

Complete concepts

The one she launched

Abigail Echols · live

Abigail Echols' new site, Concept B, 'Helping you get home'

The problem

Where it started

Abigail Echols is a Seattle broker with Every Door Real Estate, on a stock Squarespace template. A generic 'Discover Your Dream Home' headline, no story, no reason to book. She showed up in 0.0% of the search results and AI answers her buyers and sellers see. National portals and brokerages owned the category; no single agent did.

What we built

What changed

We ran the roadmap in the portal: competitive analysis, content audit and AI visibility delivered, channel optimization next. The audits became the brief. Two complete sites, all six pages each, with her real content and photography in the same warm palette, and a switcher on every page to compare them. She picked Concept B. It launched with booking in the nav, in the hero and in a pinned button on every page, and her thin video pages rebuilt as a content library.

What we build

01 · Before

A template site that nobody could find.

A stock Squarespace build. Search engines and AI answers sent Seattle buyers to the national portals instead.

tattedmotherbroker.com before: a Squarespace template

02 · The portal

Her roadmap, in order.

Competitive: who owns the field. Content audit: what's thin. AI visibility: how LLMs cite her, and where to spend the next 60 days. Every move ranked by impact and effort.

03 · Two concepts

Two complete sites, not two mockups.

Concept A, Soft & Personal: arched portraits, a soft serif, copy in her own voice. Concept B, Bold & Photographic: full-width photo openings in rounded frames, frosted glass details and dark photo bands. She picked B.

04 · Launch

Every section answers the audit.

Her name and city up front. A clear path for buyers and sellers. The brokerage behind her. The education videos turned into a real content library. Next on her roadmap: channel optimization, placing ads that send buyers straight to the booking path.